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Published on Jan. 15, 2021

The National Egg & Poultry Awards 2020

Joice and Hill - winners of Hatchery of the Year and Unit Manager of the Year.

The National Egg & Poultry Awards have highlighted the breadth and depth of talent, drive and ambition in the egg and poultry sectors. We are proud to have our teamwork and commitment to high standards recognised with two awards.

The judges' decision is final

Read more about how the judges arrived at their decisions below.

Hatchery of the Year

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“Joice & Hill has demonstrated a commitment to continually invest in its business, recently completing an eight-year expansion and renovation plan after becoming the sole distributor of Hendrix Genetics layer breeds for the UK and Ireland in 2012. Parent stock routinely exceeds hatching egg production targets by 10-12% despite rigorous selection criteria.”

"It was great to have our continued commitment to investment in the hatchery recognised in this award”, said Joice & Hill managing director Nick Bailey. “We have been able to improve chick quality, increase capacity and at the same time reduce our carbon footprint. I’m very happy for our hatchery team and the hard work they put into the improvement projects and day to day attention to detail.”

Commitment to continually investing

Joice & Hill has demonstrated a commitment to continually invest in its business, recently completing an eight-year expansion and renovation plan after becoming the sole distributor of Hendrix Genetics layer breeds for the UK and Ireland in 2012. The judges noted that parent stock routinely exceeds hatching egg production targets by 10-12% despite rigorous selection criteria.

Modern breeding and hatching facilities, constant investment in advanced incubation facilities and a modern vehicle fleet ensure the business has the capacity to hatch and deliver consistently high volumes of healthy and productive chicks.

Hatching eggs are provided from parent stock farms in East Anglia, owned and managed by Joice & Hill, from which it selects top quality hatching eggs from Bovans, Shaver, ISA, Warren and Dekalb breeders.

Originally built in 1988, over the last eight years an expansion and modernisation programme has ensured it has one of the most modern, bio-secure and efficient hatcheries in the UK.

Eight years in the making

During the last 12 months Joice & Hill has invested £0.5m in its hatchery and delivery fleet, maintaining its position as a leading UK layer hatchery. This investment completed an eight-year expansion and renovation plan after becoming the sole distributor of Hendrix Genetics layer breeds for the UK and Eire in 2012.

The 30-year-old multi-stage air cooled incubation technology has been completely replaced with state-of-the-art single stage setters and annual chick capacity extended from 10m to 16m females. To do this within an existing hatchery footprint while maintaining the quality and efficiency of deliveries to customers has been a tremendous exercise in project and hatchery management.

Exceeding hatching egg production targets

The 11 Chick Master A18 and 22 A12 incubators provide an egg incubation capacity of 2.5m whilst the nine new Chick Master hatchers give sufficient hatch space to accommodate the fluctuations in demand. Up to 450,000 females can be hatched in one week. The heat recovery technology installed as part of the project means the hatchery uses only 10% more electricity and only a third of the gas to power the hatchery despite a 100% increase in throughput.

This year, the business is investing in automation and dust removal technology to improve working conditions.

The judges were impressed by the parent stock routinely exceeding hatching egg production targets by 10-12% despite rigorous selection criteria. This is helped by very good shell quality and a flat egg weight profile. Average hatchability over the last four months with the Bovans Brown breed was 40.2% females. Standard breeds averaged from 39.0% to 42.7% females on egg set. Eggs from mid age parent stock at optimum egg age often reach 43%+ females.

Anna Richardson – Unit Manager of the Year

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“Anna has demonstrated exceptional management skills in the face of the challenges posed by Covid-19, all while maintaining the performance of her unit.”

I was surprised and delighted to win this award”, said Anna Richardson. “Joice & Hill are committed to bringing a new generation into poultry and I take my responsibility for developing, nurturing and mentoring my team very seriously. I think the whole team will share my pride in this achievement.”

Richardson has demonstrated exceptional management skills in the face of the challenges posed by COVID-19, all while maintaining the performance of her unit. She has held the role of Hatchery Manager since 2016 and in that time has undertaken training including chick welfare, emergency first aid, food hygiene, rodent control, maximising personal effectiveness, and chemical training.

Exceeding production targets

At the hatchery, the parent stock routinely exceed hatching egg production targets by 10-12% despite rigorous selection criteria. This is helped by very good shell quality and a flat egg weight profile. Average hatchability over the last four months with the Bovans Brown breed was 40.2% females.

Standard breeds averaged from 39.0% to 42.7% females on egg set. Eggs from mid age parent stock at optimum egg age often reach 43%+ females; 7-day farm mortality is tracked and last year’s average was 0.81%, a 40% improvement on pre-2015 records and 20% over 2017-18. Hygiene results are also constantly improving.

Managing the expansion and modernisation programme

Under Richardson’s management there has been low turnover of staff. Over the last five years she has managed the expansion and modernisation programme to ensure it has one of the most modern, biosecure and efficient hatcheries in the UK. As the demand for chicks has increased, Richardson has maintained quality through the machines, quality processes e.g. weights/quality checks/counts, staff training and regular audits.

She has also overseen a programme of training and progression among the team with a focus on bringing younger members of staff into the business. She regularly works alongside the staff on the production line to ensure motivation is kept up throughout the day.

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