Welcome to Joice & Hill

A Hendrix Genetics Company

Modern Breeding and Hatching Facilities

Joice and Hill Poultry is the UK Distributor for the world class brands of Hendrix Genetics, including the Bovans Brown, one of the world’s leading egg laying breeds.

It is our goal to unlock the genetic potential of these layers through the pursuit of superior chick quality, after sales service and our partnership approach which delivers exceptional support to our customers.

We have a committed team of staff with a wealth of technical and commercial experience. The pursuit of customer service and chick quality lies at the core of our day to day activities. Operating modern breeding and hatching facilities we have the capacity to supply and deliver the high volumes often needed by our customer. Our hatchery is fully accredited within the Lion Code and Poultry Health Scheme and audited to ensure they exceed the high standards of hygiene, bio-security and traceability required by the poultry industry. 

National technical support is given by a dedicated UK based team backed by Hendrix Genetics technicians; nutritionists, breed and production system specialists and veterinarians from France and the Netherlands.

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Nick Bailey

Our chick quality is second to none and we support each flock throughout the cycle, to ensure their full genetic potential is realised

Nick Bailey
Nick Bailey

Our Products

Hendrix Genetics are focused on innovation and excellence in animal breeding. Their layer breeds, such as the ISA Brown, Bovans Brown, Dekalb White, Shaver Brown and Warren can trace their ancestry to famous breeders in Europe and North America. A commitment to R&D which is unmatched by rivals has resulted in world class modern hybrid layers that show excellent performance over extended cycles, in all housing systems.

Latest News

500 Eggs in 100 Weeks – Marking a landmark at Wellington Farm, Herefordshire

On 22 January Jeroen Visscher, Director of Layer Research & Development at Hendrix Genetics joined representatives from Country Fresh Pullets and Joice and Hill, at Wellington Farm, to mark a l...

Advancing animal welfare through sensing and AI technology

There is an urgent need to respond to consumers’ demands relating to animal welfare. To address this, the industry continues to transition to welfare-friendly systems, such as free range-egg farms ...

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Jack McAlister - finalist in the Zoetis-NFU Poultry Trainee Awards

The finalists for the Zoetis-NFU Poultry Trainee Award span the industry - from a hatchery to broiler growing and free-range egg production. And since the original award in 2007 this is the first t...