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Modern Breeding and Hatching Facilities
Joice and Hill Poultry is the UK Distributor for the world class brands of Hendrix Genetics, including the Bovans Brown, one of the world’s leading egg laying breeds.
It is our goal to unlock the genetic potential of these layers through the pursuit of superior chick quality, after sales service and our partnership approach which delivers exceptional support to our customers.
We have a committed team of staff with a wealth of technical and commercial experience. The pursuit of customer service and chick quality lies at the core of our day to day activities. Operating modern breeding and hatching facilities we have the capacity to supply and deliver the high volumes often needed by our customer. Our hatchery is fully accredited within the Lion Code and Poultry Health Scheme and audited to ensure they exceed the high standards of hygiene, bio-security and traceability required by the poultry industry.
National technical support is given by a dedicated UK based team backed by Hendrix Genetics technicians; nutritionists, breed and production system specialists and veterinarians from France and the Netherlands.
Our chick quality is second to none and we support each flock throughout the cycle, to ensure their full genetic potential is realised
Our Products
Hendrix Genetics are focused on innovation and excellence in animal breeding. Their layer breeds, such as the ISA Brown, Bovans Brown, Dekalb White, Shaver Brown and Warren can trace their ancestry to famous breeders in Europe and North America. A commitment to R&D which is unmatched by rivals has resulted in world class modern hybrid layers that show excellent performance over extended cycles, in all housing systems.
Latest News
Sept. 25, 2018
Introducing the "Eggxaminator"
The Eggxaminator is a brand new piece of technology that will enhance egg quality data collection even further than before. Created in collaboration with Hendrix Genetics Innovations and a tech par...
Sept. 25, 2018
‘Don’t get hangry, get cracking’ - British Egg Week
With British Egg Week 2018 (8-14 October) coming up, British Lion eggs has developed a toolkit to help retailers, food manufacturers and caterers to start planning how to make the most of the week.
July 3, 2018
Breeding for prolonged laying cycles in laying hens, a breeding programme explained!
In just 6o years layer breeding has produced modern hybrids with performance and persistency characteristics that would have astonished the breeding pioneers of past generations.