The key to our success is the extended laying cycle adopted in our breeding programme. With this approach, our laying hens lay more top quality eggs for an extended period, leading to:

• Stronger and happier laying hens
• A prolonged life for each hen
• Less frequent replacements
• A more sustainable production in total
• Higher earnings for producers
  

This sustainable strategy benefits the birds, egg producers, and the environment. We are committed to delivering better breeding today, for a brighter life tomorrow.