Published on May 5, 2021

Investing in chick quality

To give our customers the best possible chicks, our investment focus continues to be placed on chick quality with continued investment in our farms, hatchery and delivery vehicles.

Work is continuing on the development of specialty egg laying lines and the SPIDES incubation technique. We are also working with an automation supplier on equipment to reduce heavy lifting work and lower chick fluff levels from the take-off environment.

We have also added to our sales and technical team to meet the demand for service from the growing free range egg sector. A new ERP and accounting software system has been introduced, in line with a group-wide initiative to upgrade and standardise our IT systems and financial reporting.

A new IT system covering production, sales and finance has also been added, with investments made in staff training and the infrastructure of the hatchery, farms and our fleet of specialist delivery vehicles.

A project is also planned to use heat exchange technology to lower energy use for chilling. Future planned developments will be centred on continued investment in staff, newer contract farms, hatchery energy efficiency, biosecurity, and health and safety.

Together, these considerable investments will reinforce our position as a market-leading hatchery and, more importantly, reassure our customers that our breeds are given the best possible start.

Related articles

, by
See us on stand 12 at the Pig & Poultry Fair 2022!

The 2022 Fair takes place on 9th and 10th May and is a much-anticipated opportunity for the industry to get together after a four-year break.

, by
Intuition and trust deliver success at Manor Farm

Looking to diversify, Simon and Victoria Elwess of Manor Farm discovered that many friends and neighbours had found the addition of poultry to be a good fit alongside existing activities.

, by
Introducing the Vision 365 ten year plan

Join the movement to double global egg consumption by 2032! Vision 365 was launched by the IEC to unleash the potential of eggs by developing the nutritional reputation of eggs on a global scale.