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Published on May 5, 2021

Investing in chick quality

To give our customers the best possible chicks, our investment focus continues to be placed on chick quality with continued investment in our farms, hatchery and delivery vehicles.

Work is continuing on the development of specialty egg laying lines and the SPIDES incubation technique. We are also working with an automation supplier on equipment to reduce heavy lifting work and lower chick fluff levels from the take-off environment.

We have also added to our sales and technical team to meet the demand for service from the growing free range egg sector. A new ERP and accounting software system has been introduced, in line with a group-wide initiative to upgrade and standardise our IT systems and financial reporting.

A new IT system covering production, sales and finance has also been added, with investments made in staff training and the infrastructure of the hatchery, farms and our fleet of specialist delivery vehicles.

A project is also planned to use heat exchange technology to lower energy use for chilling. Future planned developments will be centred on continued investment in staff, newer contract farms, hatchery energy efficiency, biosecurity, and health and safety.

Together, these considerable investments will reinforce our position as a market-leading hatchery and, more importantly, reassure our customers that our breeds are given the best possible start.

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