Hendrix Genetics Layers and Traditional Poultry Business Unit International Sales Meeting 2025

Published on June 26, 2025

Hendrix Genetics Layers and Traditional Poultry Business Unit International Sales Meeting 2025

Earlier this week, Peter Cumbers and Nick Bailey of Joice and Hill joined colleagues from across the globe, at the stunning Rutland Park Hotel, overlooking Rutland Water.

Following a scene-setting introduction from Hendrix Genetics Layers and Traditional Poultry Business Unit Managing Director, Pelayo Casanovas, on day one, there followed a two-day program of presentations, workshops and knowledge sharing.

Speaking after the event, Peter Cumbers said “There is no doubting the enthusiasm, depth of knowledge and incredible experience to be found in our global team. I am sure everyone came away inspired to put the strategies into practice.”

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