Founded in 1965, Joice and Hill initially hatched and distributed Babcock variety layers.
In the 1970s, they transferred to the Dutch breeder, Euribrid, selling Hisex Brown layers and Hybrid turkeys. In 1993, BP Nutrition sold Joice and Hill to former Hillsdown CEO, Robert Haynes, and in 1998, Euribrid merged with Hendrix, and the Bovans breeds became available. In 2000, the Bovans Goldline was introduced to the UK, and sales of our day-old chick sales tripled in the next 5 years.
Hendrix Genetics acquired ISA in 2005, making them the largest layer breeder in the world, and in 2006, Joice and Hill acquired the former ISA UK hatchery and farms, becoming a wholly owned subsidiary of Hendrix in 2010.
Joice and Hill are proud to be a Hendrix Genetics Company, a truly global, multi-species, animal genetics company. Breeding is at the core of the company who have become an undisputed market leader in world markets for layer breeding, turkey breeding, pig, and salmon breeding. Strong emphasis on research and development continues to advance the science of animal breeding, and to improve product quality in all species.
Hendrix Genetics was founded in 2005, and today employs approximately 2,800 dedicated people in fully or partially owned companies, in over 24 countries across the globe.